Timeline
From explorations to final designs in 4 weeks while working with multiple projects at the same time
Background
I led the design of the Coins Program for the Daraz app, a gamified loyalty program to boost engagement and retention. Part of the buyer growth strategy, it enables users to earn and redeem coins for discounts through activities like purchases, daily check-ins, and missions, creating a more interactive and rewarding experience.
Conducting competitor research and user journey analysis.
Designing an intuitive and engaging interface for the Coins Program.
Introducing gamified features such as Daily Check-Ins and Missions.
Testing and iterating on designs to ensure an optimal user experience.
Collaborating with cross-functional teams to align design goals with business objectives.
Research & Planning
I began by exploring similar e-commerce loyalty programs and reward features on major platforms like Lazada and AliExpress. By analyzing these platforms, I found out that these competitors successfully employed gamification elements, such as daily check-ins, missions, and personalized rewards, to keep users engaged and encourage frequent app interaction.
Conducting user interviews to identify pain points in the existing program.
Common pain points
Lack of Variety in Earning Opportunities
Users felt limited by only being able to earn coins through completed purchases.
Lack of Incentives for Returning Users
Users didn’t feel motivated to return to the app frequently for rewards, as there were no additional incentives to engage beyond completing orders.
Need for Gamification
There was a clear demand for a more dynamic, interactive experience that would make the rewards process more exciting and rewarding.
Design & Prototyping
Collaborated with designers to create intuitive user interfaces and interactive prototypes. Iteratively refined designs based on user feedback to enhance usability and visual appeal.
Implementation
Leveraged agile development methodologies to build the scheduling app from the ground up. Prioritized feature development based on user feedback and technical feasibility. Implemented AI algorithms to analyze user behavior and optimize scheduling recommendations.
Testing & Optimization
Conducted rigorous testing across various devices and platforms to ensure compatibility and performance. Gathered user feedback through beta testing and iteratively optimized the app based on usability metrics and user satisfaction.
Eva Elle
@evaelle
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Guy Mccoy
@mccoy
Playing around with @framer while building a landing page for a side project. I’m terrible at animations, but they make it so easy!
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@kayray
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Intelligent Scheduling
AI algorithms analyze user preferences, availability, and priorities to generate optimized schedules.
Calendar Integration
Seamless integration with popular calendar platforms such as Google Calendar and Outlook, ensuring synchronized scheduling across devices.
Personalization
Customizable settings allow users to tailor scheduling preferences and priorities to their unique needs.
Increased Efficiency
Users report significant time savings and improved productivity through optimized scheduling recommendations.
Positive User Feedback
High user satisfaction ratings and positive reviews highlight the app's intuitive interface and powerful AI capabilities.
Growing User Base
The app quickly gained traction among individuals and businesses worldwide, with a steady increase in user adoption and engagement.