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Fintech

DDDDDDDD

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Industry

Industry

Fintech
Fintech
Fintech

Headquarters

Headquarters

Berlin
Berlin
Berlin

Platform Type

Platform Type

2010
2010
2010

Region

Region

50-101
50-101
50-101

Role

Role

UX/UI Design
UX/UI Design
UX/UI Design

Team

Team

Design lead,Product Manager, Business Team, Front-End Developer, Back-End Developer, QAs
Design lead,Product Manager, Business Team, Front-End Developer, Back-End Developer, QAs
Design lead,Product Manager, Business Team, Front-End Developer, Back-End Developer, QAs

Daraz’s existing loyalty program struggled to maintain user engagement and incentivize repeat usage. Although coins were a central part of the loyalty experience, the platform lacked diversity in earning opportunities and gamified features to keep users coming back.

Key challenges included:
A limited number of ways to earn coins, which reduced user motivation.
A static user interface that did not evoke excitement or encourage interaction.
Low retention rates and minimal participation in the existing loyalty features.

Process and Contribution

Process and Contribution

Process and Contribution

01

Research & Analysis

Explored similar existing loyalty programs on other e-commerce platforms to identify best practices and areas for innovation.

02

User Journey Mapping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Testing & Reiterations

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

06

Hand-off & implementation

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Research & Analysis

Explored similar existing loyalty programs on other e-commerce platforms to identify best practices and areas for innovation.

02

User Journey Mapping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Testing & Reiterations

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

06

Hand-off & implementation

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Research & Analysis

Explored similar existing loyalty programs on other e-commerce platforms to identify best practices and areas for innovation.

02

User Journey Mapping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Testing & Reiterations

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

06

Hand-off & implementation

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Research & Analysis

Explored similar existing loyalty programs on other e-commerce platforms to identify best practices and areas for innovation.

02

User Journey Mapping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Testing & Reiterations

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

06

Hand-off & implementation

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Benchmarking and analysis

Benchmarking and analysis

Benchmarking and analysis

I conducted competitor analysis and benchmarking for the Daraz Coins project by exploring Lazada and AliExpress, focusing on interactions, animations, and loyalty features to elevate user engagement and retention.

Design Components

Design Components

Design Components

Result

Result

Result

Moreover, we introduced new features on the page that were not present before to make the page and achieve our program objectives of engagement and a higher user reopen rate. The main addition was the Daily Checkin and free coins collection.
The redesigned app features a clean, engaging, rewarding experience for Daraz users. Users can earn, and redeem free coins through this program which enables them to shop more. At the same time, have more ways of discounts based on their free coins earned through various activities including ordering coins, games, completing different objectives and more. Since the launch, this feature has yielded great engagement, retention and recurring purchases. More such updates are in the queue.
South Asia
Achieved Results

35%

Improved Onboarding Process

Improved Onboarding Process

+25%

Increase in User Retention

Increase in User Retention

+84%

Increase in Time Spent on Website

Increase in Time Spent on Website

Contact me for full-time jobs, freelance projects, design advices or just to say hello :) 👋

Dubai, United Arab Emirates

Contact me for full-time jobs, freelance projects, design advices or just to say hello :) 👋

Dubai, United Arab Emirates

Contact me for full-time jobs, freelance projects, design advices or just to say hello :) 👋

Dubai, United Arab Emirates