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Fintech
DDDDDDDD
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Industry
Industry
Fintech
Fintech
Fintech
Headquarters
Headquarters
Berlin
Berlin
Berlin
Platform Type
Platform Type
2010
2010
2010
Region
Region
50-101
50-101
50-101
Role
Role
UX/UI Design
UX/UI Design
UX/UI Design
Team
Team
Design lead,Product Manager, Business Team, Front-End Developer, Back-End Developer, QAs
Design lead,Product Manager, Business Team, Front-End Developer, Back-End Developer, QAs
Design lead,Product Manager, Business Team, Front-End Developer, Back-End Developer, QAs
Daraz’s existing loyalty program struggled to maintain user engagement and incentivize repeat usage. Although coins were a central part of the loyalty experience, the platform lacked diversity in earning opportunities and gamified features to keep users coming back.
Key challenges included:
A limited number of ways to earn coins, which reduced user motivation.
A static user interface that did not evoke excitement or encourage interaction.
Low retention rates and minimal participation in the existing loyalty features.
Process and Contribution
Process and Contribution
Process and Contribution
01
Research & Analysis
Explored similar existing loyalty programs on other e-commerce platforms to identify best practices and areas for innovation.
02
User Journey Mapping
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Wireframing & Prototyping
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Visual Design & Style Guide
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Testing & Reiterations
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
06
Hand-off & implementation
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
Research & Analysis
Explored similar existing loyalty programs on other e-commerce platforms to identify best practices and areas for innovation.
02
User Journey Mapping
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Wireframing & Prototyping
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Visual Design & Style Guide
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Testing & Reiterations
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
06
Hand-off & implementation
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
Research & Analysis
Explored similar existing loyalty programs on other e-commerce platforms to identify best practices and areas for innovation.
02
User Journey Mapping
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Wireframing & Prototyping
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Visual Design & Style Guide
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Testing & Reiterations
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
06
Hand-off & implementation
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
Research & Analysis
Explored similar existing loyalty programs on other e-commerce platforms to identify best practices and areas for innovation.
02
User Journey Mapping
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Wireframing & Prototyping
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Visual Design & Style Guide
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Testing & Reiterations
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
06
Hand-off & implementation
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Benchmarking and analysis
Benchmarking and analysis
Benchmarking and analysis
I conducted competitor analysis and benchmarking for the Daraz Coins project by exploring Lazada and AliExpress, focusing on interactions, animations, and loyalty features to elevate user engagement and retention.
Design Components
Design Components
Design Components
Result
Result
Result
Moreover, we introduced new features on the page that were not present before to make the page and achieve our program objectives of engagement and a higher user reopen rate. The main addition was the Daily Checkin and free coins collection.
The redesigned app features a clean, engaging, rewarding experience for Daraz users. Users can earn, and redeem free coins through this program which enables them to shop more. At the same time, have more ways of discounts based on their free coins earned through various activities including ordering coins, games, completing different objectives and more. Since the launch, this feature has yielded great engagement, retention and recurring purchases. More such updates are in the queue.
South Asia
Achieved Results
35%
Improved Onboarding Process
Improved Onboarding Process
+25%
Increase in User Retention
Increase in User Retention
+84%
Increase in Time Spent on Website
Increase in Time Spent on Website
Contact me for full-time jobs, freelance projects, design advices or just to say hello :) 👋
Dubai, United Arab Emirates
Contact me for full-time jobs, freelance projects, design advices or just to say hello :) 👋
Dubai, United Arab Emirates
Contact me for full-time jobs, freelance projects, design advices or just to say hello :) 👋
Dubai, United Arab Emirates