A new program to boost engagement and amplify rewards for users.

About

Daraz Coins is one of the initiatives of the loyalty program present in the Daraz buyer app. It encourages users to come back again and again to earn more coins and as a reward users are given discounts and vouchers which eventually boost loyalty, new customers, and returning customers. These coins serve acts as a virtual currency that customers can earn through various activities on the Daraz platform, such as making purchases, participating in seasonal offers, and more. We are adding new ways users can earn coins and earn more coins.

Challenge

The Coins project aimed to revamp and redesign the Coins page. Plus number of new avenues were planned to be incorporated over time to increase program success.

The project aimed to enhance user engagement, drive conversions, and strengthen customer loyalty.

Key gaps were identified in our loyalty and rewards program by the business team and program PMOs that could open up more opportunities to achieve the following

• Increase engagement

• Increase order spending

• Increase the number of returning customers

• Improve customer retention

• Offer more ways for users to earn coins

• Offer more discounts to users

• Increase app opens with initiatives of Daily Check-In

• Boost overall sales

• Enhance user rewards

• Games for engagement

• Mission Integration on Daraz Coins Page

Encourage users to complete specific tasks to earn more Daraz Coins. These missions are designed to encourage user engagement and interaction and increase spending on the platform, providing benefits to our platform, sellers and its customers.