Fintech
Bitbo - Bitcoin Stats & Data
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
Turning Routine Actions into Rewarding Experiences
With mobile commerce dominating user behavior, we recognized that habit-forming mechanics were essential to sustain engagement. Inspired by global leaders like Lazada and AliExpress, we introduced a suite of interactive, goal-oriented features designed to reward consistent interaction.
With mobile commerce dominating user behavior, we recognized that habit-forming mechanics were essential to sustain engagement. Inspired by global leaders like Lazada and AliExpress, we introduced a suite of interactive, goal-oriented features designed to reward consistent interaction.
Through in-depth user interviews, behavioral analytics, and competitor benchmarking, we identified three core opportunities:
Users wanted more ways to earn coins beyond purchases.
The experience lacked visual feedback and progress tracking.
There was no emotional hook—coins felt transactional, not rewarding.
We responded by designing:
✅ Daily Check-Ins – Simple, consistent actions that build habit loops.
✅ Missions & Challenges – Time-bound tasks (e.g., “Browse 3 categories”) that encourage exploration.
✅ Coin Cashback on Purchases – Immediate, tangible value tied to spending.
Each feature was wrapped in micro-interactions, celebratory animations, and progress bars to create moments of delight—turning routine app usage into a playful, rewarding journey.
While many loyalty programs overcomplicate redemption or hide value behind tiers, we took a radically simple approach tailored to Daraz’s diverse user base across Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar.
We restructured the information architecture of the Coins hub to prioritize:
Clarity: “How many coins do I have?” and “How can I earn more?” answered instantly.
Accessibility: One-tap access from the homepage and cart.
Transparency: Real-time updates on mission progress and redemption eligibility.
Visual design leaned into vibrant yet clean aesthetics—using Daraz’s brand colors with energetic accents, bold typography, and intuitive iconography. Even on low-end devices, the interface remained fast, legible, and joyful.
Crucially, we localized microcopy to resonate emotionally—using phrases like “You’re just 2 coins away from a discount!” instead of generic prompts—making the system feel personal, encouraging, and human.
From day one, we embedded measurable KPIs into the design process. Early prototypes were tested with real users across five countries, revealing key insights:
Users ignored missions if rewards weren’t visible upfront.
Animation delays caused perceived lag on older devices.
“Coin balance” needed to appear in multiple contexts (cart, profile, homepage).
We rapidly iterated—simplifying flows, optimizing load states, and surfacing rewards earlier. A/B tests confirmed that users who completed their first mission were 3.2x more likely to return within 48 hours.
Post-launch, we partnered with Daraz’s data team to implement behavioral tracking—monitoring mission completion rates, coin redemption velocity, and DAU correlation—ensuring continuous optimization.
True loyalty isn’t built on points—it’s built on feeling valued. To humanize the experience, we infused emotional design throughout:
A celebratory confetti animation on coin earnings.
Personalized milestone messages: “Wow! You’ve earned 500 coins this month—keep going!”
Dynamic progress indicators that “fill up” with satisfying motion.
These subtle touches transformed the Coins Program from a functional feature into a source of daily joy—reinforcing Daraz’s brand promise of being “for the people, by the people.”
35%
Improved Onboarding Process
+15%
Increase in User Retention
+84%
Increase in Time Spent on Website
+2.1m
missions completed weekly